One thing’s for sure: if you’re not already listening to Malcolm Todd, now is the time.

Malcolm just dropped the official video for his viral hit “Chest Pain (I Love),” directed by Aidan Cullen and co-starring his partner Natalia Badger — and honestly, it’s everything I could’ve asked for. The visuals are raw, intimate, and perfectly match the track’s emotional undertones. It’s heartbreak and obsession wrapped in a warm, lo-fi glow that feels universally familiar. Personally? That chest ache… yeah, all too real. And if you’ve felt it too, this song will hit, but the video? It’ll hit harder.

What really drew me in, though, were the clear references to The Notebook. Like, the whole video lowkey is a Notebook reference — and that had me hooked. The pacing, the longing, the iconic line:

“I DM’d you. 365 times. I DM’d you every day for a year. It’s not over. It still isn’t over.”

It’s playful and dramatic, and somehow makes the heartbreak feel cinematic in the best way.

In a recent interview with MYX Global, Malcolm touched on this theme, saying:

“There’s a bittersweetness in heartbreak — obviously because you love someone and it hurts to see them go. But it goes the same way for being in love and being in a relationship…”

And that duality is exactly what the video captures so well. It paints love and pain as two sides of the same coin — the cyclical nature of longing and loss bleeding through the visuals and echoing in lyrics like:

“I loveee, I loveee…”

The “Chest Pain (I Love)” video is more than just a visual; it’s an extension of Malcolm Todd’s artistic voice. It deepens the emotional weight of the song and solidifies his place as a rising force in indie pop. The way he conveys emotional vulnerability — both sonically and visually — is something special.

The music video, directed by Aidan Cullen and released on May 1, 2025, can be watched here.